Saturday, April 24, 2010
A Perfect Finish
Every time a guest steps out of the salon and on to the street they are a walking billboard for your business. As an industry moving in 1motion, we speak one voice about the value of proper training and foundation skills. A brilliant blow dry and finish can deliver commercial value on every level - the guest experience, word of mouth, guest retention, business growth, staff recruitment, retail sales - all benefit. Failing to supply amazing finished looks with the skills required to keep it looking that way between visits, are to great to dismiss. Savvy salons have not only embraced the idea of great styling and finishing but use it as a unique selling point to strengthen their reputation and guest visits.